The ShopCare Retail Pledge

Every person deserves to feel safe, respected and supported at work. 

ShopCare has launched the ShopCare Retail Pledge to recognise violent and aggressive behaviour as a critical risk in retail.

The ShopCare Retail Pledge brings together retailers and organisations connected to the retail sector, who are committed to reducing violence and aggression. By signing, organisations pledge to lead, prevent harm, support workers and work together to improve safety. Founding organisations are already supporting the pledge. We invite others across retail and its supply chain to stand alongside them.

The pledge follows the ShopCare National Customer Aggression Survey, which found that 91% of customer-facing workers experienced customer aggression in the past year. This evidence reinforces the need for practical action to create safer, more respectful workplaces.

 

The formal pledge

This is the commitment organisations make when they sign the ShopCare Retail Pledge.

The ShopCare Retail Pledge

To formally recognise occupational violence and aggression as a critical risk in retail.

As a signatory to The ShopCare Retail Pledge, we acknowledge that occupational violence and aggression (OVA) is a critical risk to the retail sector and to the people who work in it. We recognise that protecting our people requires leadership, collaboration and a commitment to continuous improvement.

We therefore pledge to:

  • Recognise occupational violence and aggression as a critical workplace risk in retail that deserves the same attention as any other significant health and safety risk.
  • Lead by creating a culture that prioritises the safety, wellbeing and dignity of our people
  • Prevent harm by identifying risks, implementing practical controls with verification, and continually improving our approach
  • Support workers/kaimahi who experience violence or aggression by ensuring incidents are reported, responded to and followed up with care
  • Learn from data, incidents and industry insights to strengthen our response
  • Collaborate with others across the retail sector to reduce violence and aggression
  • Champion respectful behaviour in our workplaces and communities

Together, we can create workplaces through New Zealand where everyone is treated with respect, feels safe at work, and violence and aggression are never accepted as “part of the job.”

We encourage all organisations connected to New Zealand retail, employers, suppliers, landlords, technology partners, industry bodies and policymakers, to add their voice. Kia tūtahi tātou, working together for a brighter future.

We pledge to stand together for safer workplaces in retail and its supply chain.

 

 

Organisations supporting the pledge

The organisations displayed below have committed to the ShopCare Retail Pledge. Together they are taking a visible stand against violence and aggression in retail and its supply chain.

 

Supporters pack

Sign the ShopCare Retail Pledge to receive a supporter pack with a workplace poster, graphics and short messages you can adapt for employees and customers. Read or download the full pledge above before signing.

 

 

Turning the pledge into action

Signing is a commitment to action. Find ShopCare guidance, training and resources to help your organisation identify risks, respond to incidents and support workers here.

 

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